Jelena Colak
Product Design Leader
Enterprise AI & Developer Tools

hello@jelenacolak.com
Linkedin

Product designer with 8+ years building enterprise B2B SaaS platforms, developer tools, and AI-powered experiences. Proven ability to remove adoption barriers and design intuitive self-serve solutions that help organizations realize value quickly. Experience spans complex workflow design, onboarding optimization, and translating technical AI capabilities into accessible user experiences. Skilled at prototyping in code, collaborating with engineers and researchers, and shipping polished products in fast-paced, ambiguous environments.

Employment

Fusion92
Associate Director, IA/UX
March 2024 - present
Lead product design and experience strategy for Fortune 500 clients, specializing in AI platforms, enterprise SaaS, and complex B2B workflows.

Fusion92
Lead Product Designer
January 2022 - March 2024
Led product design for enterprise clients, defining information architecture for complex B2B platforms and scaling products for thousands of users.

Freelance
UX Strategist & Website Designer
July 2019 – January 2022
Delivered strategic UX and product design for diverse clients from healthcare practices to enterprise tech companies.

Bosch USA
UX/UI Designer
November 2018 – July 2019
Designed enterprise developer tools and API marketplace for B2B SaaS platform serving software companies.

Robert Bosch Tool Corporation
Digital Designer
October 2017 – October 2018
Led digital design and customer experience for consumer product launches and e-commerce platforms.

Skills & Tools

Design
Figma, Sketch, Adobe Creative Suite, Prototyping, Wireframing, User Flows, Journey Mapping, Design Systems

Code
HTML, CSS, JavaScript, for prototyping and communication), Python, Ruby on Rails

Research
User Interviews, Usability Testing, Card Sorting, Surveys, Heuristic Evaluation

Collaboration
Cross-functional team leadership, Stakeholder management, Technical communication, Workshop facilitation

Other Projects

tech brat
September 2024 - today
Weekly editorial project exploring the intersection of AI, design, and digital culture. Through essays, frameworks, and sharp commentary, I break down emerging trends for designers, founders, and ambitious creatives, positioning myself as a strategic voice in the future of tech.

Groupie Confidential
launching in December 2025
Music & culture commentary project, offering sharp analysis on artists, trends, and the evolving soundscape of today’s music scene. Through essays, reviews, and first-person cultural observations, I explore how music shapes identity, community, and creative culture.

na kavi* podcast
August 2023 - December 2023
na kavi (“at coffee”) was a pioneering Croatian podcast created to spotlight emerging female entrepreneurs in a media landscape where podcasting was still male-dominated and underdeveloped. As producer, editor, and host, I designed and led thoughtful conversations that amplified women’s voices, shared entrepreneurial insights, and helped shape one of the first female-led podcast spaces in Croatia.

Education

DePaul University
Major: Information Technology
Web Development Concentration
Minor: User Experience Design

Last Updated 24.10.37